Scientists believe they have worked out a formula to calculate how "beer goggles" affect a drinker's vision.
The drink-fuelled phenomenon is said to transform supposedly "ugly" people into beauties - until the morning after.
The drink-fuelled phenomenon is said to transform supposedly "ugly" people into beauties - until the morning after.
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They all add up to make the aesthetically-challenged more attractive, according to the formula.
The formula can work out a final score, ranging from less than one - where there is no beer goggle effect - to more than 100.
A poll showed that 68% of people had regretted giving their phone number to someone to whom they later realised they were not attracted.
A formula rating of less than one means no effect. Between one and 50 the person you would normally find unattractive appears less "visually offensive".
Non-appealing people become suddenly attractive between 51 and 100. At more than 100, someone not considered attractive looks like a super model.
An = number of units of alcohol consumed
S = smokiness of the room (graded from 0-10, where 0 clear air; 10 extremely smoky)
L = luminance of 'person of interest' (candelas per square metre; typically 1 pitch black; 150 as seen in normal room lighting)
Vo = Snellen visual acuity (6/6 normal; 6/12 just meets driving standard)
d = distance from 'person of interest' (metres; 0.5 to 3 metres)